It would very tempting to write a paragraph using lots of buzzwords and technical terms or to mention processes and how this approach is better than the others. I could even mention the experience I have gained over the past 20 years working in London, Chicago and now Edinburgh. All just trying to convince you that I know what I am talking about.

That however isn’t who I am.

Basically, I love what I do and I believe in doing good work for good people.

Simple really.